Dutch Boy Paints Names ‘Deep Rooted’ Its 2027 Color of the Year

Dutch Boy Paints, a leader and trusted name in the coatings industry, announces Deep Rooted(311-7DB) as its 2027 Color of the Year. 

This rich, earthy orange reflects a cultural shift toward spaces that feel joyful and inviting. Inspired by the warmth of nature, Deep Rooted brings grounded optimism and comfort to a room, helping create a space that feels personal and effortlessly lived in.

Selected through a trend-forecasting process that blends design research, market insights, and cultural analysis, Deep Rooted reflects both the mood of the moment and the enduring appeal of colors that bring authenticity and emotional clarity into the home. 

Deep Rooted helps create environments that feel inviting and alive. Its grounded nuance makes it versatile enough to pair with soft neutrals, expressive blues, and calming greens, supporting a home that feels balanced and full of possibility.

“Our 2027 Color of the Year feels alive with possibility while being rooted in the familiar warmth of nature,” said Lisbeth Parada, Color Marketing Manager, Dutch Boy Paints. “Deep Rooted offers a color that feels rich, grounding, and deeply human. Its earthy orange tone creates a versatile foundation for spaces that celebrate individuality through bold contrasts and layered textures.”

In addition to its Color of the Year, Dutch Boy Paints unveiled its full 2027 Color Trends Forecast, including three curated color palettes that showcase Deep Rooted’s versatility.

Color Trends Forecast includes the Essence Palette, the Bliss Palette, and the Clarity Palette.

The Essence Palette reflects a shift toward intentional living, with colors that help spaces feel personal and made for connection. Featuring Deep Rooted (311-7DB), an earthy orange that brings warmth and depth; Antique White (011W), a soft neutral that adds balance and ease; and Western Orange (209-4DB), a warm, tonal complement that adds subtle energy. 

This palette creates rooms that feel calm, present, and lived in. With subtle contrast and a nod to romantic, touchable design, the Essence palette brings a mindful quality to the home without feeling overly styled.

The Bliss palette captures a desire for joy, play, and emotional lift in everyday spaces. Featuring Deep Rooted (311-7DB), an earthy orange that adds warmth and grounding; Champagne Fizzle (304-1DB), a soft blush tone that brings lightness and ease; and Ribbon Blue (237-7DB), a bold blue that introduces contrast and personality. 

This palette balances expressive color with a clean, intentional foundation. Rooted in joyful minimalism, the Bliss palette creates rooms that feel fresh, uplifting, and personal without feeling overwhelming.

The Clarity palette reflects a desire to slow down, tune out the noise, and create space for what matters most. Featuring Deep Rooted (311-7DB), an earthy orange that brings warmth and stability; Felted Blue (430-5DB), a muted blue gray that adds calm and structure; and Timbered Green (232-6DB), a deep green that introduces a natural sense of balance.

This palette creates rooms that feel focused, comfortable, and in control. With soft contrast and a more thoughtful approach to color, the Clarity palette brings ease and reassurance into the home.